Modeling of Changes: A Case Study on Corrugated Packaging Firm

Abstract

In this rapidly changing competitive industrial landscape, organizational survival is possible only after accepting changes. It simply means that organization is capitalising on its growth prospect for global developments and absorbing capabilities. The focus of organizations should not restrict to survival in competition and sustainability in market share but it should go beyond it. This is possible by applying an appropriate change management scheme. This study is based on a case study carried out in an Indian corrugated box manufacturing firm. A flexible strategic change management technique named ‘SAP-LAP hills’ has been used which depicts all situation, actor, process, learning, action and performance elements involved with the concerned organization. An actor-process matrix has been presented with both normal and prioritized scores. SAP-LAP index of change has helped in identifying the intensity of change forces. By locating the key result areas, it becomes possible to identify prime considerations relative to situation, actor and process.